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Economic Research Council

Britain's Oldest Economic Think Tank

shrinkflation

Founded as Britain's oldest economics-focused think tank, the Economic Research Council is committed to enhancing economic understanding and fostering inclusive debate. Through innovative events, research, and digital outreach, we strive to make economic knowledge accessible to everyone, supporting informed dialogue and pluralistic ideas. Join us in shaping a society enriched by diverse economic insights and active civic participation.

Shrinkflation and the Importance of Measured, Honest Analysis

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Caution must always be exercised when making definitive statements about economic developments, something especially true of unwieldy, nationwide aggregations of trends in markets as large and diverse as consumer goods. Headlines such as…